Martin Collison spoke on behalf of the EU SKIN project at the EFFAT and Food and Drink Europe workshop in Bologna, Italy on 3rd and 4th June 2019. Martin’s subject was how changes in the food chain will impact on the jobs roles which need to be filled and specifically how digitalisation will change the food chain. Martin called for a strategic, long term and holistic approach to digitalisation which delivered benefits for business, workers and the economy.