Much of our work focuses on building, working in or facilitating partnerships between companies, government agencies, the academic sector and the third sector to promote rural and agri-food economic growth

This has led to the creation of some of the most dynamic, large scale and successful projects launched in the agri-food and rural sector in the last decade including: the UK Food Valley in Greater Lincolnshire launched in 2021; the Agricultural Growth Zone; the Lincoln Institute for Agrifood Technology launched in 2016; the Edge Apprenticeship project launched in 2013 which is focused on recruiting new employees in high tech farming; Agri-tech East which was launched in 2013 to promote the growth of agri-tech companies across the east of England; the Agricultural Development in the Eastern Region (ADER) project which supported 4,500 farmers to diversify over the 2000-08 period; and the InCrops project 2008-15 which worked with about 300 SMEs to promote low carbon growth based on crop derived products.

To help promote growth in the economy we are also active members of a wide range of rural and agri-food groups, including:

  • The Country Land and Business Association (CLA) of which we are professional members.  Martin has been a member of the CLA’s national Agricultural and Land Use Committee since 2011
  • All Party Parliamentary Group (APPG) on Science and Technology in Agriculture - this APPG has members drawn from across parties in both Houses of Parliament and industry representatives who meet to debate how science and technology can help deliver sustainable agriculture
  • Norfolk and Lincolnshire Branches of the Society of Agriculture (Soc Ag) – we have supported these branches since its formation
  • Norfolk and Suffolk Agrifood Industry Council which Martin chairs
  • The Norfolk Horn Breeders Group - Lynn currently chairs this group

Leader (RDPE) Groups:

  • West Norfolk Leader Group – Lynn chaired the West Norfolk Leader group which bid successfully for RDPE funding for the 2015-2020 programme
  • Martin chaired the Cambridgeshire Fens Leader Group for the 2015-2020 programme and was also Vice Chair of the Fens Adventurers Leader group which ran from 2008-13 and distributed over £2.5m of grant aid to rural businesses
  • We worked on the development of new Leader groups in Norfolk, Cambridgeshire and Essex for the Rural Development Programme 2015-2020.

We also believe that genetic diversity is essential for the future of livestock production and in addition to our Shetland sheep the business also breeds rare Norfolk Horn Sheep.  Lynn has been a member of the Rare Breeds Survival Trust (RBST) and the Norfolk Horn Breeders Group since 2004.